Red Bay Coffee Branding
Branding and Art direction over the last 12 years evolved from strong industrial Black N White direction to our current explosion of pattern and color, giving homage to the many country of origins that runs through the veins of the specialty coffees lifeline, the beans.
As Chief of Brand I lead the strategic development, creative direction, and execution of Red Bay Coffee’s brand identity across all touch points. In this role I ensure that the company’s visual and narrative expression reflects its mission to deliver high-quality coffee, celebrate diversity, and drive social impact.
As responsible for shaping and ensuring consistent and compelling storytelling across digital, retail, and partner experiences, I oversee brand strategy, identity design, packaging, and marketing campaigns from concept to execution.
I work with cross-functional teams in product and packaging development, design, and retail experience to ensure consistent storytelling and collaborations across digital and physical channels.
Ceramics by Jessica Abbott Williams, Mukakasa Design (DK), RBC Collaboration Mug, CB2