A LIFE with LEVI’S

After what feels like a lifetime immersed in the world of denim at Levi Strauss & Co.—spanning the European markets to the San Francisco HQ—I’ve had the joy of living and breathing every stitch of this industry. My journey has taken me from Designer to Design Director. I have been responsible for Women’s/Junior’s Red Tab and the iconic 501, Levis Red, Lot 53, and led the commercial version of the Women’s Engineered Jeans and Women’s Type 1 collections.

Beyond the product, I’ve loved the challenge of directing design innovation across global markets. Whether it’s leading my teams through trend research and concept storytelling or diving into the technical side of seasonal fabric, finish, and fit development, my goal has always been the same: driving innovation for the Brands I love.